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Space Bob is the creative specialist. It analyzes ad creative performance, compares variants, generates ad copy, manages creative reports, and connects to Creative Studio for visual exports.

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Capabilities

Pull top-performing creatives ranked by spend, ROAS, CPA, or CTR. Group by creative asset, ad name, headline, copy text, or landing page. Results render as visual cards in the chat with images and key metrics.Tools used: get_creative_performance, get_creative_insights
Compare creative variants side by side. Filter to specific ad names or groups and see how they stack up across all metrics. Useful for evaluating test results and deciding what to scale.Tools used: analyze_creative_ab_test
When you share an image of a creative, Space Bob analyzes it visually:
  • Visual hook — what grabs attention in the first 1-3 seconds
  • Emotional appeal — what emotion the creative triggers
  • CTA clarity — whether the call-to-action is clear and compelling
  • Audience signals — who the creative targets and how
  • Product presentation — how the product/service is showcased
  • Design elements — color psychology, typography, composition
Every observation is connected to the performance metrics.
Generate high-performing ad copy using the Cassidy AI writing assistant. Provide an ad name, performance context, and desired tone — Space Bob sends it to Cassidy and returns polished copy with references.Tools used: write_ad_copy
Requires Cassidy AI configuration (assistant ID and API key) in ChatBot Settings.
Save, list, and reload creative analyses as named reports. All filters, date ranges, and groupings are preserved. Loading a saved report re-runs the analysis with the exact saved parameters.Tools used: list_creative_reports, load_creative_report, save_creative_report
After pulling creative performance data, Space Bob includes an Open in Creative Studio link. This navigates to the full Creative Reporting page with filters pre-applied and auto-opens the Creative Studio dialog for:
  • Exporting cards as PNG, JPEG, or animated GIF
  • Customizing grid layout, colors, and typography
  • Selecting which metrics to highlight on each card
  • Adjusting scale and background for presentations
Tools used: creative_studio_link (included in all creative tool responses)
When you ask Space Bob to analyze creatives, it walks you through setup with clickable buttons:
  1. Which platform? — Facebook Ads, Google Ads, TikTok Ads
  2. What time period? — 7, 14, 30, or 90 days
  3. How to group? — Ad Name, Creative, Headline, Copy, Landing Page
  4. What to focus on? — ROAS, Spend, CPA, CTR
  5. Confirm and run
Tools used: gather_creative_params
Generate charts from creative data — compare spend across creatives, visualize ROAS distribution, etc.Tools used: create_visualization

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Tool reference

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Creative analysis tools

ToolDescription
get_creative_performanceTop-performing creatives ranked by performance metrics. Returns visual cards with images.
analyze_creative_ab_testCompare creative variants side by side with full metric breakdown
get_creative_insightsStrategic insights — top/bottom performers, best ROAS, best CTR, lowest CPA
gather_creative_paramsGuided setup — returns platform options, date ranges, and grouping choices with buttons

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Creative report tools

ToolDescription
list_creative_reportsList all saved creative reports with their configuration
load_creative_reportLoad a saved report and re-run the analysis with all saved filters. Supports date range overrides.
save_creative_reportSave the current analysis as a named creative report

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Copywriting tools

ToolDescription
write_ad_copyGenerate ad copy via Cassidy AI with performance context and tone control

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Visualization tools

ToolDescription
create_visualizationGenerate charts from creative performance data

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Creative insight rules

Space Bob follows specific rules when analyzing creatives:
1

Connect visuals to metrics

Every visual observation is tied to performance data. “The bold red CTA button likely drives the 2.3% CTR, significantly above the 1.1% average.”
2

Explain why top performers work

Don’t just rank — explain what creative attributes drive performance.
3

Suggest A/B tests

Recommend test ideas based on what’s working. “Consider testing a version with a lifestyle image vs. this product-only shot.”
4

Flag creative fatigue

If a high-spend creative has declining CTR, call it out as potential fatigue.
5

Compare creative approaches

Proactively compare formats. “Your video ads average 1.8x ROAS vs. 1.2x for static images.”

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Available metrics

Creative analysis includes these performance metrics:
MetricDescription
spendTotal ad spend
revenueTotal revenue attributed
roasReturn on Ad Spend (revenue / spend)
cpaCost Per Acquisition (spend / purchases)
ctrClick-Through Rate (clicks / impressions)
cpcCost Per Click
cpmCost Per 1,000 Impressions
purchasesTotal conversions/purchases
impressionsTotal ad impressions
clicksTotal clicks
reachUnique users reached
frequencyAverage times each user saw the ad
aovAverage Order Value
atcAdd-to-Cart events

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Example prompts

Show me my top performing creatives by ROAS

Run an A/B test analysis on my ad creatives

Give me creative performance insights — what should I scale vs pause?

Write new ad copy based on my best-performing creatives

Show me my saved creative reports

Load my St. Patrick's Day report