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Capabilities
Channel performance
Channel performance
Pull metrics across all connected ad platforms. Compare ROAS, spend, CPC, CPM, and more across channels, campaigns, and time periods.Tools used:
get_channel_overview, get_performance_by_day, get_channel_metrics, get_channel_campaigns, get_channel_attributionReports
Reports
List existing reports, inspect their data, discover available sources and metrics, and create new custom reports with specific metrics and time dimensions.Tools used:
list_reports, view_report_data, get_report_categories, get_report_sources, get_report_metrics, create_reportDashboards
Dashboards
List dashboards, view dashboard data with all widgets, and create new dashboards with selected metrics.Tools used:
list_dashboards, get_dashboard_details, create_dashboard, get_all_dashboard_metricsCustom metrics
Custom metrics
Create custom calculated metrics (formulas like MER, nCAC, Total Ad Spend) or manual-entry metrics, and set their values. List all existing custom metrics.Tools used:
list_custom_metrics, create_custom_metric, set_custom_metric_valueNotes
Notes
Create and list notes for tracking observations, follow-ups, and team communication.Tools used:
list_notes, create_noteOutlier detection
Outlier detection
Review detected outliers — unusual performance spikes or drops across channels. See individual occurrences or list all recent outlier events.Tools used:
get_outlier_occurrence, list_outlier_occurrencesVisualizations
Visualizations
Generate charts and graphs from data. Houston picks the best chart type for the data or you can specify (bar, line, pie, etc.).Tools used:
create_visualizationSales & marketing dashboards
Sales & marketing dashboards
Pull pre-built sales and marketing dashboard data including revenue, orders, conversion rates, and funnel metrics.Tools used:
get_sales_dashboard, get_marketing_dashboardCustomer search
Customer search
Search for customers by name, email, or other identifiers across the customer database.Tools used:
search_customersTool reference
Core tools
| Tool | Description |
|---|---|
get_channel_overview | High-level performance summary across all connected channels |
get_performance_by_day | Daily performance breakdown for a specific channel and date range |
search_customers | Search customers by name, email, or identifier |
Channel tools
| Tool | Description |
|---|---|
get_channel_metrics | Detailed metrics for a specific channel (spend, revenue, ROAS, CPC, etc.) |
get_channel_campaigns | Campaign-level breakdown for a channel |
get_channel_attribution | Attribution data showing which channels drive conversions |
get_sales_dashboard | Pre-built sales dashboard with revenue and order metrics |
get_marketing_dashboard | Pre-built marketing dashboard with spend and efficiency metrics |
Report tools
| Tool | Description |
|---|---|
list_reports | List all saved custom reports |
view_report_data | Fetch and display data from a saved report |
get_report_categories | Get available report categories for filtering sources |
get_report_sources | Get available data sources (Facebook Ads, Google Ads, Shopify, etc.) |
get_report_metrics | Get available metrics for selected sources |
create_report | Create and save a new custom report with selected sources and metrics |
Dashboard tools
| Tool | Description |
|---|---|
list_dashboards | List all custom dashboards |
get_dashboard_details | Get full dashboard data including all widgets |
create_dashboard | Create a new custom dashboard |
get_all_dashboard_metrics | Get all metrics available for dashboard widgets |
Custom metric tools
| Tool | Description |
|---|---|
list_custom_metrics | List all custom metrics with formulas and configuration |
create_custom_metric | Create a new custom metric (formula or manual entry) |
set_custom_metric_value | Set values for manual-entry custom metrics by date |
Note tools
| Tool | Description |
|---|---|
list_notes | List recent notes |
create_note | Create a new note with title and content |
Outlier tools
| Tool | Description |
|---|---|
get_outlier_occurrence | Get details of a specific outlier event |
list_outlier_occurrences | List all recent outlier detections |
Visualization tools
| Tool | Description |
|---|---|
create_visualization | Generate a chart from structured data (bar, line, pie, scatter, etc.) |