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Mission Control uses a multi-agent AI system powered by Anthropic’s Claude. Each agent specializes in a specific domain and can hand off conversations to the right specialist automatically.

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Architecture

The system is built on LangGraph Swarm, which orchestrates multiple agents in a shared conversation. Each agent has:
  • Specialized tools — functions it can call to fetch data, create resources, or perform analysis
  • A system prompt — instructions that define its personality, expertise, and behavior rules
  • Handoff tools — the ability to transfer a conversation to another agent when a request falls outside its domain
All agents share the same underlying LLM (Claude) but operate with different tool sets and instructions. This means each agent has deep capability in its area while staying focused.

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Agents

Houston

Mission analytics copilotThe default agent. Handles channel metrics, reports, dashboards, notes, outliers, custom metrics, and visualizations. If you’re not sure which agent to talk to, start with Houston.

Space Bob

Creative analysis & ad copywritingAnalyzes creative performance, runs A/B tests, generates ad copy, saves creative reports, and connects to Creative Studio for visual exports.

Social Sally

Paid media monitoring & troubleshootingScans ad accounts for inactivity, checks creative thresholds, audits landing page funnels, and diagnoses performance drops with guided step-by-step flows.

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How handoffs work

When you ask a question that belongs to a different agent, the current agent automatically transfers the conversation. For example:
  • Ask Houston about creative performance → transfers to Space Bob
  • Ask Space Bob about account monitoring → transfers to Social Sally
  • Ask Social Sally about building a report → transfers to Houston
The handoff is seamless — the receiving agent picks up the full conversation context and responds directly.

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Guided flows

Some agents use guided conversation flows with clickable button prompts. When you ask Space Bob to analyze creatives or Social Sally to run a scan, they walk you through setup step by step:
  1. The agent calls a setup tool that returns questions with button options
  2. You click a button or type your answer
  3. The agent presents the next question with new buttons
  4. After all questions are answered, you confirm and the agent runs the analysis
Shortcut: If you already know what you want, include all the details upfront. For example: “Show me top Facebook Ads creatives by ROAS for the last 30 days.” The agent will skip the guided flow and run immediately.

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Suggested prompts

Each agent shows tailored starter prompts when you open a new conversation. These are designed to showcase the agent’s key capabilities and help you get started quickly.

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Access

Houston is currently available to superusers and users with role IDs 11, 12, 13, and 14. The chat button appears as a floating icon in the bottom-right corner of the dashboard.