> ## Documentation Index
> Fetch the complete documentation index at: https://docs.lunarmc.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Creative Reporting Overview

## Overview

**Creative Reporting** in SuperOrbital helps you understand not only which ads are performing, but which creative elements and strategies are contributing to that performance.

Analyze creative at the individual ad level or group performance by attributes such as **Ad Copy, Headline, Landing Page, Ad Type, Hook, Product, Tags**, and other creative characteristics.

Creative Reporting currently supports **Meta Ads and TikTok Ads**, with support for **YouTube, Axon, and Reddit coming soon**.

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## Top Performing Creative Reports

**Top Performing Creative Reports** help you identify your strongest-performing ads and creative groups across a selected date range.

Group creative by Ad Name or creative attributes such as **Hook, Ad Type, Product, Landing Page, Headline, or Tags**, then rank performance using the KPIs that matter most to your analysis.

Top Performing Reports provide multiple ways to analyze your results, including:

* Visual creative cards
* Performance tables
* Comparative charts
* Detailed ad-level performance within creative groups

You can also use **Creative Studio** to turn your Top Performing Creative views into presentation-ready images or GIFs for use in Google Slides and other client deliverables.

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## Comparative Analysis Reports

**Comparative Analysis Reports** are designed to compare the performance of different creative groups side by side.

Use existing creative attributes or create **Custom Groups** directly within your report to answer questions such as:

* How does Video perform compared with Static creative?
* How does Promotional creative perform compared with Evergreen?
* Which product is driving the strongest creative performance?
* How does Prospecting creative compare with Retargeting?

Comparative Analysis Reports visualize these differences using performance charts and provide the underlying data in a table for additional analysis.

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## Creative Tags

**Tags** provide another way to categorize, filter, and analyze creative across your reports.

SuperOrbital provides AI-generated creative classifications, while **Custom Tags** allow you to manually categorize creative based on attributes specific to your client or creative strategy.

Custom Tags can be used to capture things like **seasonal campaigns, influencer partnerships, promotions, messaging themes, products**, or other classifications that aren't already represented by your platform data.

Once applied, Tags can be used as filters or creative groupings within Top Performing and Comparative Analysis Reports.

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## Organize Creative Reports with Folders

As your Creative Reporting library grows, use **Folders and Subfolders** to keep reports organized and easy to find.

From the **Creative Reporting** menu, click the **+ Folder** icon to create a new folder. You can create folders before or after building your Creative Reports and organize reports into additional subfolders as needed.

Folders can be useful for organizing reports by:

* **Platform** – Separate Meta and TikTok reporting.
* **Report Type** – Group Top Performing and Comparative Analysis Reports.
* **Analysis Type** – Organize reports by creative strategy, product, campaign, or other recurring analysis.
* **Filtered Reports** – Keep frequently used filtered reporting views together.

There is no required folder structure, so organize your Creative Reporting library in whatever way makes the most sense for your client and reporting workflow.